How to propel a startup from zero to multi-million valuation
EMCR EMCR
or

Maxim Predtechenskiy

Head of Digital, Ujet

How to propel a startup from zero to multi-million valuation

  • Event date: 28/01/2021
  • Event language: Russian
  • Material access: Public
Maxim Predtechenskiy
Head of Digital, Ujet

Digital executive. Worked as a Chief of Marketing/Product/Strategy in several tech startups with the multi-million valuation. Products under his supervision have got numerous top-grade awards, from best of Apple, Google, Facebook, and IGN to Red Dot, IF Gold, and Edison Awards.

Among other things we will discuss
  • 2:15 – About moving from software to hardware industries
  • 5:00 – Zero point problem. What to do when you have nothing yet.
  • 10:30 – About target audience, first clients and focus
  • 12:05 – About startup’s strategy
  • 18:45 – Founder’s psychology, how to deal with failures, “What if I’m wasting my time and money?” problem.
  • 20:37 – Startup within large corporation vs independent startup, what’s easier?
  • 25:15 – Ujet Strategy and unique qualities
  • 31:20 – Searching for Product-to-market-Fit
  • 38:30 – Starting business in the US from scratch. Main takeaways
  • 45:40 – How to generate an idea for a startup?
  • 52:00 – What is “startup”?
  • 55:00 – About MVP, which letter is the most important?
  • 58:00 – The best and cheapest way to promote a startup (case from experience)

Materials

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