👜 Акции французской группы Kering обвалились почти на 10% на торгах 24 апреля. Компания владеет брендами Gucci, Yves Saint Laurent, Balenciaga и другими.
Поводом для резкого падения котировок стала отчетность за первый квартал 2024 года. В ней компания предупредила, что в первом полугодии ожидает падения операционной прибыли на 40–45% по сравнению с аналогичным периодом 2023 года из-за снижения спроса на бренд Gucci.
Согласно отчетности, объем продаж Gucci в первом квартале упал на 18%, до €2,08 млрд, из-за слабого спроса в Китае. Gucci является самым прибыльным брендом в портфеле Kering — на него приходится около двух третей ее операционной прибыли.
В группе заявили, что причиной слабых продаж Gucci стала поляризация рынка в Китае, где спросом у клиентов пользуются либо действительно элитный сегмент, либо более доступные продукты. Gucci, занимая среднюю позицию, не получает выгоды от этой поляризации.
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