🧀Белорусский «Брест-Литовск стал лидером на российском рынке сыров, узнал Shopper’s. По данным исследовательской компании NTech, доля этой марки в продажах всех видов сыров в крупнейших торговых сетях выросла с 5,8% до 7% в денежном выражении. Она оттеснила на второе место прежнего лидера Hochland, его доля повысилась не так значительно — с 6,3% до 6,7%. На третьем месте остался «Ламбер» компании PepsiCo, чья доля и вовсе сократилась с 5,1% до 4,6%.
Схожие данные у NielsenIQ: в продажах брендированного твердого сыра (без учета СТМ) лидирует «Брест-Литовск».
Белорусским производителям легко конкурировать с российскими, говорят эксперты: цены на сырое молоко там регулирует государство, сырье переработчикам достается дешевле. Российских сыроделов это не радует. Доля российских производителей должна расти, необходимо повышать независимость от внешних поставок, считают они. Как вариант — можно было бы квотировать белорусский импорт, предлагает производитель «Вкуснотеево».
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